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Color Detector
Camera & Photo picker

What Color Is This? – Online Color Detector for Camera and Photos

Balance the white for better accuracy

What Color Is This?

Wondering what color something really is? Point your camera at any object — a shirt, a wall, a wire, a piece of fruit — and this tool tells you the color name in plain words, along with exact HEX, RGB and HSL values. No app to install, no registration: it works right in your browser, in real time.

Accurate Colors Thanks to White Balance Calibration

Most color detectors get fooled by lighting: a white shirt looks yellow under a warm lamp and bluish in the shade. WhatColor.ai solves this with white balance calibration — point the camera at a plain white sheet of paper, press “Set WB”, and the tool compensates for the tint of your light source. The result is the true color of the object, not the color of your lighting.

HEX and RGB Color Detection

Upload an image or use your camera to detect colors instantly. The tool identifies HEX and RGB values, finds the nearest named color, and provides detailed color information.

Find Similar Color Shades

Compare similar shades, explore color families, and discover visually related colors for design, photography, printing, and digital media projects.

Who Is This Color Identifier For?

People with color blindness. If you have deuteranopia, protanopia or another color vision deficiency, the detector answers everyday questions instantly: is this shirt green or brown? Which wire is red? Is this banana ripe? The color name is shown in simple words, so you can shop, dress and work with confidence.

Designers and developers. Grab the exact HEX or RGB of any real-world color — a fabric sample, a printed logo, a paint swatch — and use it directly in your project.

Everyone else. Matching paint at the hardware store, describing a product color for an online listing, settling a “what color is this dress” debate — point, tap, done.

Frequently Asked Questions

How accurate is the color detection?

Accuracy depends mostly on lighting. Use the white balance calibration with a white sheet of paper, and the detected color will closely match the real color of the object.

Does it work in poor lighting?

It works best in even, reasonably bright light. In dim or strongly tinted lighting, white balance calibration corrects most of the color cast. In near darkness no camera can detect colors reliably.

Do I need to install an app?

No. WhatColor.ai runs directly in your browser on any phone, tablet or computer with a camera. Nothing to install, no registration required.

Is this color detector free?

Yes — live camera detection, photo upload, color names, HEX, RGB and HSL values, and similar shade suggestions are all completely free.

Can color blind people use this tool?

Yes. The tool names the color in plain words — “dark green”, “burgundy”, “light gray” — so people with color vision deficiency can check the color of clothes, wires, ripe fruit and everyday objects with confidence.

What is white balance?

White balance compensates for the color tint of the light source.

Manual white balance setup

1. Select “Manual WB” in the list...